Pingali Venugopal has teaching, industry, consulting and research experience in the Marketing function in the Indian context for over 35 years.
Venugopal has done his Post Graduate Management Programme and Doctorate from the Indian Institute of Management, Ahmedabad. Currently he is the coordinator of the Center for Global Management and Responsible Leadership at XLRI. He has been a Marketing faculty at XLRI, Jamshedpur since 1994 and the Dean of the institute from 2004 to 2010.
He has also been a visiting faculty to leading institutes in India including the Indian Institutes of Management in Ahmedabad, Lucknow, Kolkata, Ranchi, Kashipur and Indore and American University of Armenia. He has also been inducted as a co-trainer for programme done by Indo- US-Africa Trilateral co-operation on food security for functionaries from Kenya, Malawi and Liberia.
Venugopal’s authored seven books covering areas of Marketing and Indian Economy. His books; Sales and Distribution Management: An Indian Perspective and Marketing Management: A Decision-Making Approach; have been adopted as texts in several business schools including the Indian Institutes of Management. On the invitation of Government of India, he prepared the report State of Indian Farmer- A Millennium study wherein he evaluated the impact of the policy measures on input usage by Indian farmers from Independence to 2000. After the formation of Jharkhand, Venugopal was part of the steering committee of the Jharkhand Development Report prepared for the Planning Commission. He also prepared the agricultural plan for Jharkhand as part of the Jharkhand Development Report.
He is also on the Board of Tata Metaliks and Jamshedpur Continuous Annealing and Processing Company Pvt Ltd. (a Joint Venture of Tata Steel and Nippon Steel).